Toyota To Introduce Entry Family Car in Brazil
The Toyota Motor Corporation is planning to expand its market share in Brazil by offering an entry level family car to consumers. The Japanese auto maker is currently working on this inexpensive automobile that will be the most affordable vehicle Toyota offers. The company plans to drastically increase its current 3% position in the Brazilian market by offering this low cost vehicle to first time car buyers. By establishing brand loyalty early on Toyota may be able to develop loyal customers that could eventually purchase popular Toyota models such as the Camry and Highlander . Brazil is the beginning of Toyota’s plans to offer entry level family cars. The company intends to introduce vehicles in India and China within the next couple of years.
