Toyota Yaris Hybrid – Honda Insight’s Competition
Toyota is working on an all new Yaris Hybrid. Why? Have you seen the price of Honda’s Insight? The Toyota Yaris Hybrid will combat the less-than-$20k Insight. It’s Hybrid Car THUNDERDOME! Two cars enter – one car leave.
Automotive News states Toyota chief engineer Akihiko Otsuka (try saying that three times fast) has confirmed there’s a Yaris Hybrid in development for both Japan and the United States of ‘Merica.
Toyota has been seeing tough competition from the equally egg-shaped Prius price-undercutting Honda Insight. The new car would wear a version of the Hybrid Synergy Drive and target the low end of the market, with a target price even lower than the Insight’s $19,800 starting price. Toyota has yet to announce a time line, but expect this hybrid to be unveiled with the next gen Yaris micro car for 2011.
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