What’s So Bad About Toyota’s Recall?
We will refrain from making any “Total Recall” jokes about the Toyota – as every other auto blog has covered them. Instead, we will talk about (and agree with many experts) about how a huge Toyota Recall can be good for Toyota PR. They say there’s no such thing as bad publicity, and Toyota proves it this week with the announcement that 3.8 million vehicle owners to take the floor mats out of their vehicles, because they may cause “Sudden Acceleration” – people suddenly accelerating out of control with some fatal consequences because the mat got caught up in the accelerator pedal. Dangerous, and quite a great way to get your name in the papers. Too bad about those fatalities though. Check out all the details in the Business Week article below.
Toyota “Recall” Will End Up Being a Positive For Brand
Toyota yesterday instructed 3.8 million vehicle owners to take the floor mats out of their cars, trucks and SUVs.
News reports to the contrary, Toyota is officially calling this a “safety advisory” and says it has not yet issued a recall. But it’s more like a directive in real life.
“Sudden Acceleration” is the reason for the action. It turns out there have been a few cases of people suddenly accelerating out of control with some fatal consequences because the mat got caught up in the accelerator pedal.
“Sudden Acceleration” is a scary terrible phrase in the auto industry. Worse than “gas taxes” to American drivers. Audi took a beating in the late 1980s and 1990s after CBS’s Sixty Minutes gave a spotlight to some trial lawyers whose clients had claimed “sudden acceleration” was to blame for some accidents. Audi issued denials. But the story dragged on. Investigations were done. There was never any finding that a design or engineering flaw in an Audi was to blame. Yet, enormous damage was done to Audi sales and the brand. It has only been in the last five years or so that people have let the false charges of sudden acceleration drift into the archives of their memories.
Today, Audi vehicles are world-class competitors to Mercedes, BMW and Lexus, and the brand is one of the fastest growing in the category worldwide.
Toyota has had some recalls for engine sludge, bad ball joints, etc. Its own management has admitted that it grew too fast, especially in the U.S., and took its eye off the ball in terms of quality amidst all that growth.
The last thing the company needed to do in this sales-challenged economy was deny any responsibility. And easy for them, all they have to do is tell the owners to take the factory-issued mats out of the vehicles. My belief is that while it is the single biggest “directive” of its kind, the act of dealing with it straight-up will be a plus for Toyota. Even better would be if they came up with a fix to the problem: anchored mats. Then, they could give everybody nice clean, new mats that don’t bunch up.
I have to straighten out the mats in my own cars from time to time because they ride up into the pedal area. It’s common sense. But assuming common sense is wide spread is a dangerous thing to do.
Now, the search goes on to see what company has the smartest mat design that prevents the problem. Then, let every automaker copy that good design, eh?
Riggggght! A recall good for Toyota? You’ve swallowed the company’s Kool Aid. Just like near bankruptcy was good for GM. This is major disaster for Toyota. Probably far worse than GM’s problems now. I have already traded in my 2005 Toyota for a 2010 Ford Focus. Toyota hype is blowing up in our faces. I was suckered by their “green” message. No more. Domestic cars are just as good–and better priced–as Toyota and other Asian and European cars. This has pushed me back to supporting my own nation’s auto industry. Sayonara Toyota!
Toyota quality and customer satisfaction what a joke. i had never heard of the tundra ball joint recall until the wheel fell off my vehicleand my mechanic found out when he could not get part. I contacted toyota and have to jump through tons of red tape pay and expensive repair bill and then wait 8-12 weeks for a reply to see what they will pay for. all i wanted done was pay my repairs related to incident. i will never buy toyota or anything they sell at there dealerships or that is conected to them. Thanks for there great customer care.
Feb 9th, 2010 at 3:33 pm
[...] wanna, unless you work at a Toyota Dealership today. The Japanese auto make, which has come across several safety hurtles as of late, is putting a halt to the sale of 8 separate cars. Initial reports indicated Toyota made [...]