Toyota iQ – The Font Experiment
The Toyota iQ (probably going to be the Scion iQ in North America, eventually) was part of a font creating experiment. Ever wanted to drive your own style of writing? Artists and stunt drivers get together to create an specialized Toyota iQ font. Two typographers, Pierre & Damien (plmd.me) and a pro race “pilot,” Stef van Campenhoudt, collaborated to design a font with a car. The vehicle movements were tracked using a custom software, designed by interactive artist Zachary Lieberman. Check it out, you may just be amazed – and if you want, download the Toyota iQ font!
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