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	<title>Toyotapedia.org &#187; 2010 toyota matric</title>
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		<title>A Toyota Prank Gone Wrong</title>
		<link>http://www.toyotapedia.org/2009/10/02/a-toyota-prank-gone-wrong/</link>
		<comments>http://www.toyotapedia.org/2009/10/02/a-toyota-prank-gone-wrong/#comments</comments>
		<pubDate>Fri, 02 Oct 2009 16:44:30 +0000</pubDate>
		<dc:creator>Jimmy</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[2010 toyota matric]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[Saatchi&Saatchi]]></category>
		<category><![CDATA[Sebastian Bowler]]></category>
		<category><![CDATA[toyota ad]]></category>

		<guid isPermaLink="false">http://www.toyotapedia.org/?p=365</guid>
		<description><![CDATA[Last year, one of Toyota&#8217;s Ad Agencies promoted the new Matrix with pre-typed emails from wacky characters. One of those characters was called &#8220;Sebastian Bowler,&#8221; made up by agency Saatchi&#38;Saatchi, who&#8217;s apparently on the run from the law with his pet pit bull. Well, Amber Duik didn&#8217;t think this was funny &#8211; and is suing [...]]]></description>
			<content:encoded><![CDATA[<p>Last year, one of Toyota&#8217;s Ad Agencies promoted the new Matrix with pre-typed emails from wacky characters.<span id="more-365"></span> One of those characters was called &#8220;Sebastian Bowler,&#8221; made up by agency Saatchi&amp;Saatchi, who&#8217;s apparently on the run from the law with his pet pit bull. Well, Amber Duik didn&#8217;t think this was funny &#8211; and is suing the advertisers.</p>
<p><img class="alignnone size-full wp-image-366" title="2010-toyota-matrix-pic-19610.jpeg" src="http://www.toyotapedia.org/wp-content/uploads/2009/10/2010-toyota-matrix-pic-19610.jpeg.jpg" alt="2010-toyota-matrix-pic-19610.jpeg" width="510" height="330" /></p>
<p>According to a report on this incident: A series of emails from &#8220;Bowler&#8221; to Duik led her to believe this guy, who she didn&#8217;t know, was planning on using her house as a place to crash as the heat blew over from his latest escapades. Naturally, Ms. Duik didn&#8217;t think this was terribly amusing, and since she&#8217;s from California, where everything must be blown out of proportion, she claims to have been &#8220;constantly in tears and shaking and sobbing in emotional distress&#8221; because of this &#8220;terror marketing campaign.&#8221; Accordingly, she&#8217;s suing Saatchi&amp;Saatchi for an undisclosed sum.</p>
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