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	<title>Toyotapedia.org &#187; 2010 toyota prius</title>
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	<description>Toyota news, reviews, videos and pictures.</description>
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		<title>Take a Drive in the Prius Plug-in</title>
		<link>http://www.toyotapedia.org/2010/04/21/take-a-drive-in-the-prius-plug-in/</link>
		<comments>http://www.toyotapedia.org/2010/04/21/take-a-drive-in-the-prius-plug-in/#comments</comments>
		<pubDate>Wed, 21 Apr 2010 15:54:21 +0000</pubDate>
		<dc:creator>Jimmy</dc:creator>
				<category><![CDATA[Toyota Reviews]]></category>
		<category><![CDATA[2010 toyota prius]]></category>
		<category><![CDATA[prius plug in]]></category>
		<category><![CDATA[prius reviews]]></category>
		<category><![CDATA[toyota prius]]></category>

		<guid isPermaLink="false">http://www.toyotapedia.org/?p=630</guid>
		<description><![CDATA[
Many of you have checked out the all new Toyota Prius at your local dealership. Some have even taken the Prius hybrid for a test drive. But how about a spin in the upcoming Prius Plug-in? Much like it&#8217;s gas-electric twin, Toyota&#8217;s Prius Plug-in holds that classic aerodynamic sedan form, made famous by the Japanese [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.toyotapedia.org/wp-content/uploads/2010/04/toyota_prius_plug_in_uk.jpg"><img src="http://www.toyotapedia.org/wp-content/uploads/2010/04/toyota_prius_plug_in_uk.jpg" alt="" title="toyota_prius_plug_in_uk" width="549" height="357" class="alignnone size-full wp-image-631" /></a></p>
<p>Many of you have checked out the all new Toyota Prius at your local dealership. Some have even taken the Prius hybrid for a test drive.<span id="more-630"></span> But how about a spin in the upcoming Prius Plug-in? Much like it&#8217;s gas-electric twin, Toyota&#8217;s Prius Plug-in holds that classic aerodynamic sedan form, made famous by the Japanese auto maker and their best-selling hybrid car. </p>
<p>But two very noticeable exterior traits separate it from the hybrid – Toyota&#8217;s Plug-in decals and the charging port. Behind that port door is a J1772 plug, which connects to three separate battery packs: the main hybrid battery and two sub-battery packs &#8211; all of which are lithium-ion. Prius Plug-in can be charged using standard American 110V or 220v outlets, requiring 3 hours to 1.5 hours of charge time respectively.</p>
<p>Under it&#8217;s hood, Prius Plug-in contains a completely new battery powered, rechargeable all electric engine. This allows for up to 60 miles per hour in full EV mode, with extra power taken from a 1.8L Atkinson engine.</p>
<p>Inside, the Plug-in Prius loses a bit of cargo room due to its three battery packs. But the vehicle still seats up to five passengers comfortably. Extras coming from Toyota include a leak sealant and battery-run air compressor, to be used in the event of a flat tire. </p>
<p>Source: <a href="http://www.evworld.com/EVWORLD_TV.CFM?storyid=1842">EV World</a></p>
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		<title>Toyota Prius Out of Control on San Diego Freeway</title>
		<link>http://www.toyotapedia.org/2010/03/09/toyota-prius-out-of-control-on-san-diego-freeway/</link>
		<comments>http://www.toyotapedia.org/2010/03/09/toyota-prius-out-of-control-on-san-diego-freeway/#comments</comments>
		<pubDate>Tue, 09 Mar 2010 16:48:45 +0000</pubDate>
		<dc:creator>Jimmy</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[2010 toyota prius]]></category>
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		<category><![CDATA[freeway chase]]></category>
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		<category><![CDATA[videos]]></category>

		<guid isPermaLink="false">http://www.toyotapedia.org/?p=572</guid>
		<description><![CDATA[Another strike against Toyota &#8211; the same day a panel met with reps for the auto maker to discuss the safety of their vehicles, a man loses control of his Prius in Southern California. The Prius reportedly wouldn&#8217;t brake even after its driver slammed both feet on the pedal. His car sped up to 94 [...]]]></description>
			<content:encoded><![CDATA[<p>Another strike against Toyota &#8211; the same day a panel met with reps for the auto maker to discuss the safety of their vehicles, a man loses control of his Prius in Southern California.<span id="more-572"></span> The Prius reportedly wouldn&#8217;t brake even after its driver slammed both feet on the pedal. His car sped up to 94 MPH (who knew a Prius went that fast?!) and was only stopped when a CHiP patrol car braked in front of it. Scary, and not helping Toyota&#8217;s recall case one bit.</p>
<p><embed src="http://www.youtube.com/v/EQ0aVipFR34" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="560" height="340"></embed></p>
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		<title>Toyota Prius &#8211; The Hybrid Plug-In</title>
		<link>http://www.toyotapedia.org/2009/12/07/toyota-prius-the-hybrid-plug-in/</link>
		<comments>http://www.toyotapedia.org/2009/12/07/toyota-prius-the-hybrid-plug-in/#comments</comments>
		<pubDate>Mon, 07 Dec 2009 15:38:57 +0000</pubDate>
		<dc:creator>Jimmy</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[2010 toyota prius]]></category>
		<category><![CDATA[electric car]]></category>
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		<category><![CDATA[hybrid cars]]></category>
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		<guid isPermaLink="false">http://www.toyotapedia.org/?p=438</guid>
		<description><![CDATA[Toyota is a little late jumping in the plug-in game, but with the Prius Plug-In Hybrid now introduced it looks like everyone&#8217;s ready to play catch up. Plug-In Prius popped up (enough p-words for ya?) at the 2009 LA Auto Show, and rumors suggest it will be a production (p!) reality by 2012. But Hybrid [...]]]></description>
			<content:encoded><![CDATA[<p>Toyota is a little late jumping in the plug-in game, but with the Prius Plug-In Hybrid now introduced it looks like everyone&#8217;s ready to play catch up.<span id="more-438"></span> Plug-In Prius popped up (enough p-words for ya?) at the 2009 LA Auto Show, and rumors suggest it will be a production (p!) reality by 2012. But Hybrid drivers have been &#8220;plugging-in&#8221; their Priuses for years &#8211; Toyota is finally making it a standard feature.</p>
<p><img class="alignnone size-full wp-image-440" title="toyota-plugin1" src="http://www.toyotapedia.org/wp-content/uploads/2009/12/toyota-plugin1.jpg" alt="toyota-plugin1" width="549" height="366" /></p>
<p>About 350 of the Plug-ins are headed to Japan, for testing and use by fancy Toyota Execs who always receive new models for personal enjoyment. Toy will slowly start rolling out the make for US audiences next year.</p>
<p><img class="alignnone size-full wp-image-441" title="toyota-plug3" src="http://www.toyotapedia.org/wp-content/uploads/2009/12/toyota-plug3.jpg" alt="toyota-plug3" width="549" height="366" /></p>
<p>According to officials, &#8220;Toyota says the battery is good for 13 miles and a top speed of 60 mph. That’s up from one mile and 25 mph from the NiMH pack in the standard Prius. It’ll charge in three hours at 110 volts and 90 minutes at 220. The company has spent more than three years developing the pack and racked up more than 1 million miles testing them.&#8221;</p>
<p>via <a href="http://www.wired.com/autopia/2009/12/toyotas-plug-in-prius/">Wired</a></p>
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		<title>How to Make a Prius Greener &#8211; Make it Algae Powered</title>
		<link>http://www.toyotapedia.org/2009/09/08/how-to-make-a-prius-greener-make-it-algae-powered/</link>
		<comments>http://www.toyotapedia.org/2009/09/08/how-to-make-a-prius-greener-make-it-algae-powered/#comments</comments>
		<pubDate>Tue, 08 Sep 2009 15:45:52 +0000</pubDate>
		<dc:creator>Jimmy</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[2010 toyota prius]]></category>
		<category><![CDATA[algae powered car]]></category>
		<category><![CDATA[alt energy]]></category>
		<category><![CDATA[alternative fuel]]></category>
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		<category><![CDATA[green cars]]></category>
		<category><![CDATA[The Algaeus]]></category>

		<guid isPermaLink="false">http://www.toyotapedia.org/?p=339</guid>
		<description><![CDATA[How does one make the already ultra-green vehicle, 2010&#8217;s Toyota Prius Hybrid, and have it become even greener? You make it run on algae. The Algaeus &#8211; a hybrid electric / biofuel car that burns algae-produced &#8220;gasoline.&#8221; Sapphire Energy is the company that uses algae to generate renewable fuel. Algaeus is on a 10-day, cross-country [...]]]></description>
			<content:encoded><![CDATA[<p>How does one make the already ultra-green vehicle, 2010&#8217;s Toyota Prius Hybrid, and have it become even greener?<span id="more-339"></span> You make it run on algae. The Algaeus &#8211; a hybrid electric / biofuel car that burns algae-produced &#8220;gasoline.&#8221; <a href="http://www.sapphireenergy.com/">Sapphire Energy</a> is the company that uses algae to generate renewable fuel. Algaeus is on a 10-day, cross-country tour from San Francisco to New York City using a Prius that will burn some algae-based renewable fuel along the way. Check out all the details in Sapphire&#8217;s Press Release below. (Thanks Lora!)</p>
<p><img class="alignnone size-full wp-image-340" title="algae-prius" src="http://www.toyotapedia.org/wp-content/uploads/2009/09/algae-prius.png" alt="algae-prius" width="566" height="221" /></p>
<p><strong>VEGGIE VAN ORGANIZATION AND THE FUEL MOVIE TO UNVEIL THE ALGAEUS</strong></p>
<p>The World&#8217;s First Algae-Fueled, 150 Mile Per Gallon Vehicle Kicks Off Cross Country Tour to Launch &#8220;FUEL&#8221;</p>
<p>Los Angeles, CA (August 27, 2009) – Green Fuel is real fuel as the Algaeus, the world&#8217;s first plug-in hybrid vehicle to cross the country on fuel containing a blend of algae-based renewable gasoline, hits the road to celebrate the launch of the award-winning film FUEL. Sponsored by the Veggie Van Organization, the eco-aggressive, 10-day cross country tour features a caravan of high technology &#8216;green&#8217; vehicles, led by the groundbreaking Algaeus, which is fueled by Sapphire Energy. The tour kicks off on September 8 in San Francisco and culminates in New York City on September 18 to celebrate the nationwide premiere of FUEL, the movie that inspires green energy solutions such as those demonstrated on the tour.</p>
<p>Sundance Film Festival Winning Director of &#8220;FUEL&#8221; and Founder/Co-Director of Veggie Van Organization, Josh Tickell, says of the big news, &#8220;What better way to show that the energy solutions we have been waiting for are here than driving the world&#8217;s first algae fuel powered, 150 mile per gallon, plug-in-electric hybrid vehicle across America to celebrate the opening of a movie about a new green economy.&#8221;</p>
<p>The tour will kick off in San Francisco on September 8th en route to New York City. The stops along the tour will include Sacramento (Sept. 9th), Salt Lake City (Sept. 10th), Cheyenne, WY (Sept. 11th), Lincoln, NE (Sept. 12th), Chicago, IL (Sept. 13th), Detroit, MI (Sept. 14th), Cleveland, OH (Sept. 15th), Erie, PA (Sept. 16th), Washington DC (Sept. 17th) and NYC (Sept. 18th).</p>
<p>About the &#8220;Algaeus&#8221;:</p>
<p>Veggie Van Organization has partnered with Sapphire Energy, the leader in algae-based fuel production, to introduce the world to the Algaeus. This is the first street-ready and legal car to cross the country using a blend of algae-based gasoline. This vehicle is based on a 2008 Toyota Prius that has been given an added battery pack, a plug and an advanced energy management system. The PHEV (plug in electric hybrid) gets 150 miles per gallon. Additionally, this gasoline blend is a complete drop-in replacement to fossil gasoline. The engine of the Algaeus has not been modified.</p>
<p>Sapphire Energy is providing the fuel that is a complete drop-in replacement containing a mixture of hydrocarbons refined directly from algae-based Green Crude, extracted through Sapphire&#8217;s proprietary process, and fossil fuels to<br />
afford a high octane gasoline. &#8220;At Sapphire Energy, we recognize that the world needs a new generation of transportation fuels that are low carbon, produced domestically and can spur economic growth,&#8221; says Jason Pyle, CEO of Sapphire Energy. &#8220;Through our partnership with the Veggie Van Organization and FUEL producers to test drive the Algaeus, we&#8217;re one step closer to proving algae is that answer.&#8221;</p>
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		<title>2010 Toyota Prius Solar Flower</title>
		<link>http://www.toyotapedia.org/2009/07/15/2010-toyota-prius-solar-flower/</link>
		<comments>http://www.toyotapedia.org/2009/07/15/2010-toyota-prius-solar-flower/#comments</comments>
		<pubDate>Wed, 15 Jul 2009 18:25:38 +0000</pubDate>
		<dc:creator>Jimmy</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[2010 toyota prius]]></category>
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		<guid isPermaLink="false">http://www.toyotapedia.org/?p=282</guid>
		<description><![CDATA[Wondering what that huge, green, plastic sunflower is doing in the middle of Prudential Plaza in Boston? Bostonians can chill out under this &#8216;Solar Flower,&#8217; which gives shade, WiFi and power outlets for users. And it is a 2010 Toyota Prius sponsor!

These flower sculptures take power from the sun via solar panels on the back [...]]]></description>
			<content:encoded><![CDATA[<p>Wondering what that huge, green, plastic sunflower is doing in the middle of Prudential Plaza in Boston? Bostonians can chill out under this &#8216;Solar Flower,&#8217; which gives shade, WiFi and power outlets for users. And it is a 2010 Toyota Prius sponsor!</p>
<p><center><img class="alignnone size-full wp-image-286" title="prius-solar-3" src="http://www.toyotapedia.org/wp-content/uploads/2009/07/prius-solar-3.jpg" alt="prius-solar-3" width="336" height="393" /></center></p>
<p>These flower sculptures take power from the sun via solar panels on the back of each petal and too of the stem. You can seat up to 10 people at each one, and plug in from 8 am until 9 pm (apparently solar flowers work regular hours with no overtime. This is all part of the 2010 Toyota Prius theme “Harmony Between Man, Nature and Machine.”</p>
<p><center><img class="alignnone size-full wp-image-287" title="prius-solar-flower" src="http://www.toyotapedia.org/wp-content/uploads/2009/07/prius-solar-flower.jpg" alt="prius-solar-flower" width="336" height="448" /></center></p>
<p>The Solar Flowers are making their way cross-country on a little alternative energy tour. These sculptures and solar ventilation bus shelters with similar designs will debut in early July, and travel to a half-dozen large cities. So, next time you&#8217;re in a public space and see one of these Prius Solar Flowers make sure to plug in your iPhone, MacBook and sit down with your Caribou Coffee while kicking up those squeaky clean Converse&#8230;hipster.</p>
<p>Source: <a href="http://www.examiner.com/x-10697-SF-Autos-Examiner~y2009m7d14-Plaza-visitors-buzz-around-Solar-Flower-inspired-by-2010-Toyota-Prius">Examiner</a></p>
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		<title>2010 Toyota Prius</title>
		<link>http://www.toyotapedia.org/2009/04/16/2010-toyota-prius/</link>
		<comments>http://www.toyotapedia.org/2009/04/16/2010-toyota-prius/#comments</comments>
		<pubDate>Thu, 16 Apr 2009 19:04:18 +0000</pubDate>
		<dc:creator>Jimmy</dc:creator>
				<category><![CDATA[Video]]></category>
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		<description><![CDATA[Check out the official ad for Toyota&#8217;s 2010 Prius Hybrid &#8211; featuring The Blue Man Group.
]]></description>
			<content:encoded><![CDATA[<p>Check out the official ad for Toyota&#8217;s 2010 Prius Hybrid &#8211; featuring The Blue Man Group.</p>
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		<title>Live &amp; In Person &#8211; 2010 Toyota Prius!</title>
		<link>http://www.toyotapedia.org/2009/01/12/live-in-person-2010-toyota-prius/</link>
		<comments>http://www.toyotapedia.org/2009/01/12/live-in-person-2010-toyota-prius/#comments</comments>
		<pubDate>Mon, 12 Jan 2009 18:24:23 +0000</pubDate>
		<dc:creator>Jimmy</dc:creator>
				<category><![CDATA[News]]></category>
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		<description><![CDATA[Ladies &#38; Gentlemen, boys and girls, children of all ages &#8211; the moment you have all been waiting for is here! Toyota has revealed the 2010 Prius at the 2009 Detroit Auto Show! Most exciting to see is the Japanese motor company&#8217;s testimony of a 50 miles per gallon rating on this future hybrid. A [...]]]></description>
			<content:encoded><![CDATA[<p>Ladies &amp; Gentlemen, boys and girls, children of all ages &#8211; the moment you have all been waiting for is here! Toyota has revealed the 2010 Prius at the 2009 Detroit Auto Show!<span id="more-124"></span> Most exciting to see is the Japanese motor company&#8217;s testimony of a 50 miles per gallon rating on this future hybrid. A 1.8-liter engine is Toyota&#8217;s power plant that requires no belts under the hood &#8211; so consider less mechanic visits for minor repairs when you&#8217;re looking to purchase. It will undoubtedly be the most high-tech car in the Philly Car Share line up!</p>
<p><img src="http://www.toyotapedia.org/wp-content/uploads/2009/01/prius1.jpg" alt="2010 toyota prius" /></p>
<p><img src="http://www.toyotapedia.org/wp-content/uploads/2009/01/prius-inter.jpg" alt="2010 toyota prius dash" /></p>
<p>The combination 1.8 liter fuel engine along with the electric motor gathers up 98 horsepower and 105 feet per pound of torque. A longer, sleeker design in part accounts for the miles per gallon rating of this third generation Prius, up from the second-gen&#8217;s 46 mpg. More details and hot Prius pictures in the press release below. And be sure to let us know what you think!</p>
<p><em>Toyota Motor Sales (TMS), U.S.A., Inc., unveiled the all-new 50-mile-per gallon rated third-generation Prius hybrid vehicle today at the 2009 North American International Auto show.</em></p>
<p><em>Celebrated as the benchmark for cars of the future, the Prius has delivered superior fuel economy and ultra-low emissions to more than one million owners worldwide for more than 10 years.<br />
The midsize third-generation 2010 Prius will offer even better mileage ratings, enhanced performance, and innovative design features. It will be quieter, roomier, and equipped with advanced standard and available features such as a moonroof with solar panels, four driving modes, Intelligent Parking Assist (IPA) and steering wheel touch controls that display on the instrument panel.</em></p>
<p><em>An Eco-Icon</em></p>
<p><img src="http://www.toyotapedia.org/wp-content/uploads/2009/01/prius-frt.jpg" alt="2010 toyota prius" /></p>
<p><em> The first-generation Prius entered the market in 1997 as the world’s first mass-produced hybrid. The name Prius, “to go before” in Latin, became symbolic of a car that was launched even before environmental awareness had become a mainstream social issue.<br />
From the beginning, Toyota’s full-hybrid system was developed in-house and has become a driving force behind advanced vehicle technology. The company’s exclusive Hybrid Synergy Drive System was introduced in 2004 on the second-generation Prius. Since then, more than 670,000 have been sold in the U.S.</em></p>
<p><em>In designing the new, third-generation Prius, Toyota engineers combined a careful refinement of existing systems with an aggressive measure of new technology necessary for the future of automobiles.<br />
Fuel Economy and Environmental Performance</em></p>
<p><em>The new Prius will be built using processes that reduce pollution in every stage of vehicle life, from production and driving, through to disposal.</em></p>
<p><em>The third-generation Prius extends its record of continuous improvement in fuel economy. The first-generation Prius, which was rated 41 EPA combined mpg, was replaced by the current model, which is EPA rated at 46 mpg, combined city/highway. Using a combination of technologies, fuel efficiency was increased to an estimated 50 miles per gallon for the new Prius.</em></p>
<p><em>A larger and more powerful 1.8-liter Atkinson-cycle, four-cylinder engine will power the new Prius. Contrary to conventional wisdom, the larger engine actually helps improve highway mileage. By making more torque, the new engine can run at lower average rpm on the highway. When operating at lower rpm, the new engine uses less fuel. Mileage is especially improved in cold-start conditions and at higher speeds.</em></p>
<p><img src="http://www.toyotapedia.org/wp-content/uploads/2009/01/prius-engine.jpg" alt="2010 toyota prius engine" /></p>
<p><em>Use of an electric water pump and a new exhaust gas recirculation (EGR) system also contribute to the engine’s efficiency. The 1.8-liter Prius engine is the first Toyota power plant that requires no belts under the hood for better fuel economy and less potential maintenance.</em></p>
<p><em>A multi-information display panel that monitors fuel and energy consumption is standard. It provides feedback on the Prius’ efficiency using three different displays to help the driver acquire economical driving habits.</em></p>
<p><em>Unlike most other hybrid vehicles available, Prius has been a “full” hybrid since introduction. This allows it to run on engine alone, battery alone, or a combination of both. The system blends the best of parallel hybrid and series hybrid designs to achieve the ability to operate on the electric mode alone, and to charge the batteries while the car is running.</em></p>
<p><img src="http://www.toyotapedia.org/wp-content/uploads/2009/01/prius-2.jpg" alt="2010 toyota prius" /></p>
<p><em>The patented Hybrid Synergy Drive system in the 2010 Prius is 90 percent newly-developed with significant improvements over previous models.</em></p>
<p><em>* The transaxle is lighter in weight and reduces torque losses by as much as 20 percent compared to the previous model.<br />
* The inverter, which converts direct current to alternating current, has a new direct cooling system to reduce size and weight.<br />
* Taken together, the inverter, motor and transaxle are smaller and 20 percent lighter.<br />
* A newly developed electronically controlled regenerative braking system has been adopted, with control logic optimized to enhance regeneration.</em></p>
<p><em>The new Prius will offer three alternative driving modes. EV-Drive Mode allows driving on battery power alone at low speeds for about a mile, if conditions permit. There is also a Power Mode, which increases sensitivity to throttle input for a sportier feel, and an Eco Mode, which helps the driver achieve their best mileage.</em></p>
<p><em>Cutting Edge Styling</em></p>
<p><img src="http://www.toyotapedia.org/wp-content/uploads/2009/01/prius-rear.jpg" alt="2010 toyota prius rear" /></p>
<p><em>In designing the new Prius, aerodynamic performance was an important factor. The goal was to create a beautiful silhouette, while not compromising function. Designers preserved the dynamic triangle form of thecurrent model&#8211;instantly recognizable as a Prius&#8211;but made alterations to the overall profile, pillar position and angle. The front pillar, extended forward, helps refine the performance-focusing, shaped form.</em></p>
<p><em>The overall height of the Prius is the same, but the roof profile is altered by moving the top of the roof 3.9 inches to the rear. This emphasizes the wedge shape, and also allows for enhanced rear headroom and improved aerodynamics.</em></p>
<p><em>The design of the new Prius’ front and rear corners are sharp, sporty and aerodynamic. Strong side character lines, rising from front to rear, define the glazed geometric shape. Viewed from the rear, wider rear treads provide a solid, firmly rooted stance.<br />
Dimensionally, the new Prius has the same wheelbase as the current generation. Overall length is slightly increased by 0.6 inches, in part by moving the front cowl forward.</em></p>
<p><em>World’s Lowest Cd</em></p>
<p><em>The new Prius received more wind tunnel hours of testing than any other Toyota in history, resulting in the cleanest aerodynamic profile of any mass-produced vehicle in the world. By focusing on the shape of the body, underfloor, wheelhouse liner and shape of the wheels, the designers of the new Prius were able to reduce the coefficient of drag (Cd) value to 0.25, compared to 0.26 for the previous model. The airflow under the car was studied extensively. Engineers made changes to the shape of the fender liner, front surface of the underfloor, and added a fin at the rear floor cover to increase linear stability.</em></p>
<p><em>Advanced Equipment For a New Era</em></p>
<p><em>An available sliding glass moonroof is packaged with solar panels, located over the rear seating area, that power a new ventilation system. This solar powered ventilation system uses an electrically powered air circulation fan that does not require engine assist. The system prevents the interior air temperature from rising while the vehicle is parked, making the cool-down time shorter when the driver returns to the vehicle, thus reducing the use of air conditioning.</em></p>
<p><em>The remote air-conditioning system is the first system in the world to function on battery-power alone and that can be remotely operated, so the driver can adjust the interior temperature for comfort before getting in the car.</em></p>
<p><em>Reducing the vehicle’s power consumption, available LED (light emitting diode) lamps are used for low beams and also in the tail and stop lamps. Air conditioning, a major energy drain, has been re-engineered to increase efficiency and cool-down performance. In addition, an exhaust heat recirculation system reduces heat waste by warming engine coolant during cold startup, for improved performance. It also heats up the passenger cabin more efficiently.</em></p>
<p><em>Enhanced Vehicle Performance</em></p>
<p><em>The next-generation Prius is built on a new platform, which enables improved handling stability, quieter operation, and collision safety. The suspension consists of front struts and a rear intermediate beam design, as before, but handling stability is advanced by improving the stabilizer layout, higher caster angle and tuning the bushing characteristics. Disc brakes are now used on all four corners, replacing the front disc/rear drum brakes in the current model.</em></p>
<p><em>Weight was saved through use of aluminum in the hood, rear hatch, front suspension axle and brake caliper and super high-tensile steel in the rocker inner, center pillar, and roof reinforcement. To meet customer expectations for everyday performance, zero-to-60 acceleration has been improved to 9.8 seconds, more than a second faster, in internal testing.<br />
Better-performing sound insulation, working with improved vibration damping, has been installed in various locations to reduce road noise.</em></p>
<p><em>Functional Interior Is Bigger on the Inside</em></p>
<p><em>Proving that small changes add up to big gains, the cargo area of the new Prius was expanded 0.4 inches in length and 2.2 inches in width by using a new and an improved layout of the battery cooling unit.</em></p>
<p><em>Rear seat legroom is enhanced by a new space-saving contoured front-seat design.</em></p>
<p><em>Viewed from the cockpit, the center cluster smoothly flows from the instrument panel to the console. Handy storage space has been added under the shift lever by taking advantage of the shift-by-wire system. Simple, fin-type air vents are consistent with the cabin’s efficient appearance. Judicious use of silver accents adds a finished, technical feel.</em></p>
<p><em>Touch sensors on the steering wheel switches are designed to reduce driver eye movement for better concentration on the road. When the driver touches the audio or info switch located on the steering wheel, a duplicate image is displayed on the instrument panel, directly in front of the driver. This system, called Touch Tracer, is the first system in the world to allow steering wheel controls to read out on the instrument panel.</em></p>
<p><em>The ECO indicator on the Multi-Informational Display (MID) provides driver feedback for lower fuel consumption.</em></p>
<p><em>In pursuit of developing various advanced technologies aimed at realizing sustainable mobility, Toyota will use plant-derived, carbon-neutral plastics in the 2010 Prius. The newly-developed plastics, known as “ecological plastic,” will be used in the seat cushion foam, cowl side trim, inner and outer scuff plates, and deck trim cover. Ecological plastic emits less CO2 during a product lifecycle (from manufacturing to disposal) than plastic made solely from petroleum; it also helps reduce petroleum use.</em></p>
<p><em>Safety Enhancements</em></p>
<p><em>The new Prius was designed to comply with class-top level collision safety performance in each global region of sale, and to accommodate increasingly strict safety requirements in the future.</em></p>
<p><em>In addition to advanced driver and front passenger Supplemental Restraint System (SRS) airbags front and rear side curtain airbags, driver and passenger seat-mounted side airbags and driver’s knee airbag are standard equipment.</em></p>
<p><em>Active headrests are used in both front seats to reduce the possibility of whiplash in a collision. Anti-lock Brake System (ABS), Electronic Brake Distribution (EBD), Brake Assist (BA), electronic traction control (TRAC) and Vehicle Stability Control (VSC) are included with Toyota’s standard Star Safety System.</em></p>
<p><em>Dynamic Radar Cruise Control system, using advanced millimeter wave radar, is an available option. The system also enables Lane Keep Assist, which helps the driver stay safely within the lane, and the Pre-Collision System, which retracts seatbelts and applies the brakes in certain conditions when a crash is unavoidable.</em></p>
<p><em>Next-generation Intelligent Parking Assist features simplified settings to help guide the car into parking spaces.</em></p>
<p><em>A backup monitor, which provides a view of rear obstacles when reverse is engaged, is available with an optional voice-activated navigation system.</em></p>
<p><em>Safety Connect, Toyota’s first safety and security service, includes automatic collision notification, stolen vehicle locator and an SOS call button. Safety Connect will be available a few months after launch.</em></p>
<p><em>The development of the Prius has required applications for over 1,000 patents filed across the world, of which 292 are U.S. applications.</em></p>
<p><em>Pricing for the 2010 Prius will be announced shortly before it goes on sale late spring.</em></p>
<p><em>2010 PRUIS PRELIMINARY SPECIFICATIONS</em></p>
<p><em>POWERTRAIN<br />
1.8-liter four-cylinder engine with VVT-i<br />
Engine horsepower: 98 hp @ 5,200 rpm<br />
Engine torque: 105 lb-ft @ 4,000 rpm<br />
Electric motor: Permanent magnet synchronous motor<br />
Electric motor power output: 80 hp/153 lb-ft torque<br />
Hybrid system net horsepower: 134 hp<br />
Emission rating: SULEV (with AT-PZEV)<br />
Electronically controlled continuously variable transmission<br />
Drive System: Front-wheel-drive<br />
Hybrid battery pack: Nickel-metal hydride<br />
Estimated fuel economy: 50 mpg (combined)*</em></p>
<p><em>DIMENSIONS (inches)<br />
Overall Length: 175.6<br />
Overall Width: 68.7<br />
Overall Height: 58.7<br />
Wheelbase: 106.3<br />
Ground clearance: 5.5<br />
Coefficient of Drag: 0.25<br />
Wheels: 15-inch alloy wheels<br />
17-inch alloy wheels (optional)<br />
Tire Size: 15-inch: 195/65R15<br />
17-inch: 215/45R17 (optional)<br />
Seating Capacity: 5<br />
EPA class rating: Midsize<br />
* Preliminary figure based on Toyota’s internal testing. Actual mileage will vary.</em></p>
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