First Generation Corolla – 1966-1970

The original Corolla was designed to compete with the other major Japanese compact of the day – the Datsun 1000. Customers could purchase both hard-top sedans or wagon version, and had the choice of a 4-speed manual (remember when standard was, well, standard?) or a 2-speed automatic. The shifter was mounted on the floor, which was a risk for Toyota. Floor shift transmissions were used predominantly in trucks, but the different configuration became popular as time and sales progressed.

Generation Three – 1974-1981

The third generation Corolla came at a rough time for the auto industry. Much like today, gas prices were exploding as people lined up for rationed fuel. Car sales were struggling, but Toyota pulled through with much of its help coming from Corolla sales. The 1974 model was a fuel efficient automobile with various (economical) motor sizes to choose from. You could get your Corolla with a 2, 3, 4 or 5 speed automatic/manual transmission.

Forth Generation – 1979-1983

Toyota drove into the 1980’s with a boxy redesign, popular at the time with many foreign and domestic vehicles. This generation set a standard for Corollas in the eyes of Toyota; vowing to make them quiet, efficient vehicles that should appeal to customers young and old. Most importantly – Corolla should “reflect the wishes of the consumer.”

The start of a new look – Corolla Generation Six – 1987-1992

Toyota entered the 1990’s with more aerodynamic curves and various “Special Edition” trims – Base, XL, GL, SE, and SE Limited. This became one of Corolla’s most recognizable looks, being compared to their Nissan competitor (and slightly boxier) Sentra.

Design Evolution – Generation Eight – 1998-2002

Bring in the era of the rounded quarter panels! The eighth generation Corolla is again extremely recognizable by auto enthusiasts – and was even copied in the form of Chevrolet’s Prizm. In fact, aside from their emblems, you can hardly tell the difference. Generation eight came at a time when Toyota was ordered to cut costs due to a recession. Still, they produced different variations including a successful hatchback model.

A fresh look for a young crowd – Ninth & Tenth Generation Corolla – 2002-2008

The latest generation of Corollas is popular with younger drivers throughout the world. This is due partially to their sleek new designs and faster 1.8L supercharge engines available in some models. These vehicles were designed for the Global market, catering to buyers worldwide. With this mindset Corolla will most likely continue to be a high-selling automobile for years to come.

photos courtesy of Wikipedia

“One-miiiillllliiioooonnnnn Toyotas”

1,028,000 at the end of April, to be exact. This number represents a total of worldwide sales, more than half of those purchases coming from North American customers. Toyota says it “aims to sell more than one million Prius every year” – after 2010 that is.

Lately, Toyota’s profits have been under pressure as it struggles against a strong yen and weakening US economy. Still, rising gas prices and the popularity of the Green trend have played a positive roll in helping Prius become a commuter favorite.

Philadelphia’s PhillyCarShare Prius – a favorite among the car share industry

The Pruis has been a big hit with younger drivers and the environmentally conscious since its 1997 debut in Japan and 2001 debut in the United States.

The First-Gen Toyota Prius